New series of films help encourage people to attend their annual physical health check
Have you had yours yet?
A series of short ‘influencer style’ films have been produced by the BSMHFT Community Mental Health and Wellbeing Service (CMHWS) aiming to break down barriers around annual physical health checks for those with severe mental illnesses (SMI). Building on the success of the first campaign which was launched in 2023, the new videos focus on the experience of the service user and feature some of BSMHFT’s wonderful Experts by Experience (EBE) who have all been diagnosed with a SMI.
Filmed locally on Kings Heath high street, the films help to demystify what happens during a health check and answer some of the commonly asked questions surrounding the appointments. The campaign is supporting NHS England’s national ambition to improve and increase the uptake of annual physical health checks for people living with a severe mental illness (SMI) especially those diagnosed with schizophrenia, psychosis, or bipolar disorder.
Alongside the EBE films, the campaign includes a video featuring award-winning physical health connector Medina Rahmen (South Birmingham Neighbourhood Mental Health Team) which explains the individual elements of a physical health check and what people can expect when they attend their appointment.
Look out for the new videos and posters across BSMHFT social media channels over the next few weeks. If you can’t wait that long, scan the QR code which will take you to our web page where you can find more details, resources and all the videos for the campaign.
